# Finding the Problem

It's easy to get distracted by solutions.

Working through a problem and ideating a solution comes with a unique type of satisfaction.

**Solutions are easier.**

There is always someone ready to provide a solution.

Its critical to fight the instinct to accept a solution before you're absolutely certain there is a meaningful problem.

Some of the ways I like to ask these questions (out loud):

- How big is the “problem”?
- How many people or organizations consider this to be a problem as well?
- How do I know this is a problem?
- Can I measure this problem?
- Can I measure the value of solving the problem?
- What opportunities does solving the problem present.

## Member discussion