Finding the Problem

It's easy to get distracted by solutions.

Working through a problem and ideating a solution comes with a unique type of satisfaction.

Solutions are easier.

There is always someone ready to provide a solution.

Its critical to fight the instinct to accept a solution before you're absolutely certain there is a meaningful problem.

Some of the ways I like to ask these questions (out loud):

• How big is the “problem”?
• How many people or organizations consider this to be a problem as well?
• How do I know this is a problem?
• Can I measure this problem?
• Can I measure the value of solving the problem?
• What opportunities does solving the problem present.