About

I'm a product and engineering leader who has spent the last decade building digital products and ad tech infrastructure for publishers across the web.

Most recently, I served as VP of Product & Delivery at Mediavine, where I led product and engineering for a publisher platform serving 16,000+ websites and billions of monthly ad impressions. Before that, I spent five years as an independent freelancer building websites and digital products for clients — which is where I taught myself to code and learned that the best way to understand a problem is to ship something.

I focus on root problems and the smallest efforts to validate possible solutions. I'd rather ship a scrappy prototype that proves a thesis than spend six months polishing something that validates nothing.

Today I'm building Kyew, an adaptive AI tooling platform, and consulting with publishers and product teams on ad tech strategy, AI integration, and product leadership.

What I write about

This site covers the things I think about most: programmatic advertising strategy, AI tooling for product teams, and the leadership decisions that determine whether engineering organizations ship or stall. If you're a publisher, a product leader, or someone trying to figure out where AI actually creates value, you're in the right place.

Get in touch

Find me on GitHub and LinkedIn, or send me an email.

If you're interested in working together, check out my consulting page.