Know It When You See It

https://twitter.com/nytimes/status/697190998712127489

Chris Cristie's response to reporters when asked what success would look like in the New Hampshire primary was, "I'll know it when I see it."

A phrase that leaves room to justify continuing to run even in the face of impossible odds, but really means I'm wasting everyone's time and at least a some people's money.

In the design and development world clients love using the phrase and it there is an attempt to imply that the only thing they will pay for is this ephemeral concept that they will leap out to them when they see it, but until then keep wasting time.